Do we need to redefine the term interactive?

Thornbury(2009) indicated that for the transmission of information the IWB is unrivalled except by the data projector  hooked up to a networked computer.  He indicated that though the IWB delivery capability is impressive ,because learning is socially situated and mediated, the way it is used does not lend for much social interaction and thus its overall impact on students learning is only marginal I agree with this view. Considering this and the statement ‘Before you can take advantage of the technology you have to change the pedagogy’, the question is, which interaction do teachers see as more significant?– the social interaction or that with the IWB? If we see the social interaction as being important should not the interactive white board be used in such a way as to incorporate more social interaction?